About Brookz
Built from Nothing.Engineered for Impact.
Creator, builder, and founder of The 1% Club. Helping over 1 million people engineer the environment, systems, and identity that make average impossible.
The Story
No Blueprint.No Backup Plan.
I grew up in Brazil with almost nothing. No connections. No roadmap. No one handing me opportunities. What I did have was a decision: I would not accept the life that was handed to me. So I started building a different one.
I left everything behind, moved countries, and committed to mastering four things: my mind, my body, my spirituality, and my ability to build. Not because I had a plan. Because staying the same scared me more than starting over.
Today, I create content that has reached over 50 million views, built a community of over 1 million people, and founded The 1% Club, the environment I wish existed when I started. Built for people who are done talking about change and ready to engineer it.
The Journey
Every Step Was Intentional.
Built from Nothing
Grew up in Brazil with very little. No safety net, no shortcuts. Learned early that if you wanted something, you had to build it yourself. That became the foundation for everything that followed.
Built from Nothing
Grew up in Brazil with very little. No safety net, no shortcuts. Learned early that if you wanted something, you had to build it yourself. That became the foundation for everything that followed.
Started Creating Content
Opened 7+ YouTube channels. Most of them failed. But each one taught me something the last one didn't. The only rule was to never stop.
Started Creating Content
Opened 7+ YouTube channels. Most of them failed. But each one taught me something the last one didn't. The only rule was to never stop.
Acting & Directing School
Enrolled in acting and directing school. Learned storytelling, presence, and how to connect with an audience. Skills that would later become the foundation of content that resonated with millions.
Acting & Directing School
Enrolled in acting and directing school. Learned storytelling, presence, and how to connect with an audience. Skills that would later become the foundation of content that resonated with millions.
Left Comfort Behind
Left Brazil, moved to the USA with nothing lined up. Worked as a restaurant host, drove Uber, did whatever it took to survive while building on the side. No plan B. No safety net. Just the refusal to settle for less.Left Brazil, moved to the USA with nothing lined up. Worked as a restaurant host, drove Uber, did whatever it took to survive while building on the side. No plan B. No safety net. Just the refusal to settle.
Left Comfort Behind
Left Brazil, moved to the USA with nothing lined up. Worked as a restaurant host, drove Uber, did whatever it took to survive while building on the side. No plan B. No safety net. Just the refusal to settle for less.Left Brazil, moved to the USA with nothing lined up. Worked as a restaurant host, drove Uber, did whatever it took to survive while building on the side. No plan B. No safety net. Just the refusal to settle.
Bet on Someone Else's Dream
Moved to LA and DM'd over 100 influencers offering to film for them for free. My own YouTube wasn't going anywhere, so I figured if I couldn't build my own thing yet, I'd help someone else build theirs. That bet gave me the experience, the skills, and the clarity that would eventually make my own channel work.Moved to LA and DM'd over 100 influencers offering to film for them for free. My own YouTube wasn't going anywhere, so I figured if I couldn't build my own thing yet, I'd help someone else build theirs. That bet gave me the experience, the skills, and the clarity to eventually make my channel succeed.
Bet on Someone Else's Dream
Moved to LA and DM'd over 100 influencers offering to film for them for free. My own YouTube wasn't going anywhere, so I figured if I couldn't build my own thing yet, I'd help someone else build theirs. That bet gave me the experience, the skills, and the clarity that would eventually make my own channel work.Moved to LA and DM'd over 100 influencers offering to film for them for free. My own YouTube wasn't going anywhere, so I figured if I couldn't build my own thing yet, I'd help someone else build theirs. That bet gave me the experience, the skills, and the clarity to eventually make my channel succeed.
Brookz Lab & 1M+ Community
Launched Brookz Lab as the central hub for everything. Content, community, tools, and systems. By the end of the year, grew to over 1 million people across platforms. Not through trends or hacks, but by showing up and proving the work every single day.Launched Brookz Lab as the central hub for everything. Content, community, tools, and systems. By the end of the year, grew to over 1 million people across platforms. Not through trends or hacks, but through showing up and proving the work daily.
Brookz Lab & 1M+ Community
Launched Brookz Lab as the central hub for everything. Content, community, tools, and systems. By the end of the year, grew to over 1 million people across platforms. Not through trends or hacks, but by showing up and proving the work every single day.Launched Brookz Lab as the central hub for everything. Content, community, tools, and systems. By the end of the year, grew to over 1 million people across platforms. Not through trends or hacks, but through showing up and proving the work daily.
The 1% Club is Born
Built the community I wished existed when I started. Structured around systems, powered by accountability, and engineered for real transformation. For people done with average and ready to build something that endures.Built the community I wished existed when I started. Structured around systems, powered by accountability, and engineered for real transformation. For people who are done with average and ready to build something that lasts.
The 1% Club is Born
Built the community I wished existed when I started. Structured around systems, powered by accountability, and engineered for real transformation. For people done with average and ready to build something that endures.Built the community I wished existed when I started. Structured around systems, powered by accountability, and engineered for real transformation. For people who are done with average and ready to build something that lasts.
Core Philosophy
The Non‑Negotiables.
These aren't just words. They're the principles behind every piece of content, every community decision, and every system I build.
Discipline Over Motivation
Motivation fades. Discipline is what moves you forward when you don't feel like it. Systems beat feelings. Always.Motivation fades. Discipline is what moves you forward when you don't feel like it. Systems beat feelings every time.
No Shortcuts
There is no hack for real growth. Every system, every framework, every piece of advice comes from lived experience, not theory.
Execution Over Information
Knowing what to do means nothing if you don't act. Everything here is built for action, not passive intake.Knowing what to do means nothing if you don't act. Everything here is built for action, not consumption.
Radical Honesty
No sugar-coating. No telling you what you want to hear. The truth is the fastest path to real change.
Compound Over Overnight
Small shifts, repeated daily, create results most people can't explain. This isn't about massive overnight changes. It's about becoming unrecognizable.Small shifts, repeated daily, create results most people can't explain. This isn't about massive overnight changes. It's about becoming unrecognizable over time.
Community Over Competition
Rise together. The people around you shape who you become. That's why The 1% Club exists, to put you in a room that elevates you.Rise together. The people around you shape who you become. That's why The 1% Club exists, to put you in a room that raises your standards.
The Proof
The Environment I Engineered.
